SWIMWEAR BRAND
Mareva Swimwear
THE BRAND
Mareva Swimwear was born from the vision of Sofia Martins, a Portuguese fashion designer and entrepreneur who, while living in Singapore, noticed a gap in the market for premium sustainable swimwear. Her passion for the ocean, timeless design and conscious fashion resulted in the creation of a brand that combines elegance, sophistication and environmental responsibility.
With a name derived from Tahitian, “Mareva” means “traveler of the waters”, reflecting not only the brand's connection with the sea, but also the free and sophisticated spirit of its customers.
Our challenge at bydanielastudio was to transform this vision into a strong, cohesive and distinctive brand identity in the competitive luxury swimwear market.
The Challenge
Mareva Swimwear sought to establish itself as a global brand, differentiating itself from the countless options available in the premium swimwear market. However, it faced challenges such as:
Positioning: How to make the brand stand out in the luxury sector without resorting to maritime visual stereotypes?
Exclusivity & Sophistication: Creating an identity that conveyed high value and differentiation.
Sustainability & Innovation: Communicate the eco-friendly approach without losing the premium essence.
Emotional Connection: Building a strong narrative that engages the public and creates desire for the brand.
Our role was to structure and elevate Mareva's identity, ensuring that every touchpoint with the brand conveyed effortless luxury, sophisticated minimalism and a real commitment to sustainability.
The Solution
We created a complete brand system, developing a visual and strategic universe for Mareva Swimwear that reflects its essence and competitive differentials. The project included:
Brand Strategy: We structured the brand's positioning, values, mission and essence to ensure clarity and coherence in communication.
Brand Design: We developed an elegant and timeless logo, combined with a minimalist visual identity inspired by natural elements in an abstract and sophisticated way.
Packaging & Print Design: We created sustainable and tactile packaging, exploring refined textures and finishes that reinforce the luxury experience.
Website Design: We designed an e-commerce site with intuitive, clean and premium navigation, focusing on the customer experience and immersion in the brand.
Social Media Templates: We developed an exclusive set of templates for social media, ensuring visual cohesion and digital authority for Mareva Swimwear.
Every detail was designed to connect the brand to its audience in an authentic way, raising its perception and consolidating its identity in the world of premium sustainable swimwear.
The Result
Mareva Swimwear is now positioned as a global brand of sophisticated, sustainable and timeless swimwear, ready to win over customers looking for conscious elegance and exclusivity.
-A visual identity that exudes sophistication without clichés.
- A brand universe inspired by the fluidity and freedom of the ocean.
- A real commitment to sustainable practices, without giving up on luxury.
This project is a reflection of our approach at bydanielastudio: to create authentic, memorable brands that connect purpose, aesthetics and strategy.
THE PROJECT
BRAND STRATEGY, BRAND IDENTITY, SOCIAL MEDIA TEMPLATES, CUSTOM WEBDESIGN
SINGAPORE - 2024
THE TESTIMONIAL
“Working with bydanielastudio was a transformative experience for Mareva Swimwear. From the very first moment, the team understood my vision and managed to translate it into sophisticated, minimalist branding in line with the brand's values.
What impressed me most was the attention to detail and the strategic way in which each element was developed - from the visual identity to the packaging and website. The end result exceeded my expectations and perfectly captured the essence of Mareva: timeless elegance, exclusivity and a commitment to sustainability.
Today, my brand is uniquely positioned in the premium swimwear market, and this was only possible thanks to bydanielastudio's impeccable work. I thoroughly recommend them to any brand that wants to take its identity to the next level!”
— Sofia Martins, CEO & Founder | Mareva Swimwear
